Your brand can become too big for its current audience or worse, become so lost in the ever-changing industry standards. Every brand will have to redefine itself at some point in time to ensure they are staying on brand and within their brand’s mission.
It can definitely to know when it is time for a rebrand especially if you can not see the signs. Even if you did notice the signs, we get so lost in our everyday workload that it becomes impossible at times to act on that need.
So how do you know its time for a rebrand? Here are some quick tips to help you see the signs.
1. Your brand name no longer reflects your brand vision
Oh yes! Remember that business name you came up with years ago (sometimes, months ago)? Does it represent you or your brand? Sometimes a change in your delivery can change the direction you were originally looking for your brand to go in.
2. You’re embarrassed to hand out your business card or website address